Bolin Webb at Bluemercury

This spring, Bolin Webb joins the shelves of Bluemercury, a leader in premium grooming and skincare in the USA.

Known for its modern approach to luxury beauty, Bluemercury is a popular destination across the country for high-performance skincare and wellness essentials. With over 150 locations nationwide, it continues to set the standard for expert service and product excellence.

Bolin Webb will be available in over 50 of their stores from May 2025, featuring the Generation Graphite and Generation Black razor sets.

Crafted from durable aluminium and finished to an automotive standard, the Generation collection is our lightest and most contemporary range - bringing together clean, functional design with Gillette Fusion5 Proglide blades for a smooth, precise shave. The razor set was named BEST SHAVING PRODUCT by GQ in 2023.

Bolin Webb’s iconic X1 Matte razor and stand shaving set will also be available online at Bluemercury in red and black, in addition to the two Generation colour sets.

We’re proud to be part of Bluemercury’s curated offering as we extend our presence in premium retail in the US

Explore the Generation Graphite and Black sets at Bluemercury