Generation razor wins 2023 iF Design Award

Bolin Webb is winner of this year’s iF DESIGN AWARD, the world-renowned product design prize. Generation Razor won in the beauty and care category.

Generation Razor was endorsed by the 133-member jury, made up of independent design experts from all over the world. The organisers describe the competition as intense: almost 11,000 entries were submitted from 56 countries.

iF writes: "With simplicity at its core and distractions minimised, focus is placed on the weight, balance and experience of shaving whilst using easily available shaving heads. Using high quality materials, the simple extruded and machined metal form belies a carefully weighted, exquisitely crafted, and balanced design."

More information about Generation razor can be found in the “ALL Winners” section on iF Design.  The razor set was designed for Bolin Webb by PDR of Cardiff Metropolitan University.


Since 1954, the iF DESIGN AWARD has been recognised as an arbiter of quality for excellent design.The iF DESIGN AWARD is one of the most important design prizes in the world.

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