Muhammad Ali at Bolin Webb

Grooming brand Bolin Webb has launched in collaboration with Muhammad Ali Enterprises a unique Generation shaving razor engraved with the Muhammad Ali signature.  The razor in black aluminium is accompanied by its stand and is presented in a distinctive grooming gift box.  See the razor set here.

World boxing champion Muhammad Ali is a sporting icon.  His name resonates for his larger-than-life personality and for unequalled sporting prowess as the best of class.  He is fondly remembered for his humanity, and his commitment to well-being in the community.

Muhammad Ali was more than a championship boxer. He stunned the world with his dazzling fists, outrageous footwork, audacious rhymes, and passion for life.  But his reputation endures through his adherence to principle, making him one of the most beloved sports figures of all time.

The shaving set will be available online at, and on, and from June.  The razor will retail at £75 and $85

Additionally, Harrods of London, arguably the world’s leading department store, is to offer a limited Muhammad Ali limited shaving set edition in gold, available from June at its Knightsbridge flagship store and online at  Each 24 craft gold-plated luxury razor will be engraved with a unique serial number.

The Bolin Webb Generation Razor and Stand

Design excellence is the cornerstone of Bolin Webb, a British brand designing and making premium shaving sets for men -  razors and accessories that stand out for appearance and performance.

The distinctive shot-blast aluminium finish of Generation brings a fresh look to the Bolin Webb collection of premium razors.  These handles are sleek, refreshing, cool to the touch, hygienic and robust.

This utility razor and stand set keeps to the same product quality and shaving performance as the British grooming brand’s award-winning razor sets.  The razor is fitted with Gillette’s Fusion ProGlide blade cartridge.

 Generation razor was named Best Shaving Product 2023 at British GQ Grooming Awards.  The razor set is also a 2023 winner at the Chicago Athenaeum Good Design and Germany’s iF Product Design Awards.

Order your Generation Ali now

About Muhammad Ali

Muhammad Ali is one of the most influential athletes and humanitarians of the 20th century and has created some of the most legendary moments in sports and civil rights history. More than 60 years after he emerged as a Gold Medalist in Boxing at the 1960 Rome Olympics, Ali’s legacy extends beyond the ring and he continues to be widely recognized as one of the most celebrated and beloved icons of all time.

His incomparable work ethic, signature boxing techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award. Muhammad Ali’s legacy is celebrated across cultures and continues to inspire today’s most influential athletes, artists, musicians and humanitarians around the world. As a way to continue his legacy, he started the Muhammad Ali Center in Louisville Kentucky in 2005 to create change, pursue justice and inspire greatness.

Order your Generation Ali now