Bolin Webb recently launched a pop-up store in the Nanshan Mixc World Shopping Mall in Shenzhen, China. The display housed a diverse range of our R1, X1 and prestige razors including our 10 year anniversary British Racing Green Edition. China has proven to be a great location for Bolin Webb and our presence has continued to grow over the last few years, with products now in stores in multiple cities across the country.
The Shenzhen display was designed to emulate the bathroom of a modern gentlemen. The minimalist sink and mirror showpiece allows customers to visualise the razor in their own home and get of a sense of how it feels to own a premium Bolin Webb razor. The design of the display is a testament to the precision and quality that Bolin Webb lives by.
While the display is excellent, the protagonists are the razors. Working with a store of this size allowed Bolin Webb to showcase a rich variety of razors, ranging from singular R1’s right through to our full in box prestige sets.
The capacity to shelve contrasting R1’s with X1 Matte’s and Chrome editions alongside British Racing Green R1’s created a distinct spectacle that is not often possible in our line of work. The team is immensely proud of the Shenzhen store, and it is a great sign of things to come as Bolin Webb continues its journey in China.